Allie Wise

Associate Editor

Allie is an associate editor for Shop TODAY.  Allie loves attending fashion and beauty-related events, including New York Fashion Week where twin chihuahuas had a better seat than she did. She is also an avid fiction reader, lover of statement headbands and has an affinity for satire comedy. 

Allie is an associate editor for Shop TODAY.  Allie loves attending fashion and beauty-related events, including New York Fashion Week where twin chihuahuas had a better seat than she did. She is also an avid fiction reader, lover of statement headbands and has an affinity for satire comedy. 

Latest from Allie Wise

Amazon's Big Spring Sale is Almost Over! Shop the Best Luxury Beauty Deals from Clinique, Laura Geller, Dyson and More

Amazon's Big Spring Sale is here! Shop the best luxury beauty deals on skin care, makeup, hair care and more that rival Prime Day deals.

For Big Thinkers and Energetic Kiddos Alike, Shop Creative Gifts for 7-Year-Olds

We found the best gifts for 7-year-olds that will keep them entertained for hours. Kids will love these expert-approved presents.
11d ago

The Best Engaging Gifts for 5-Year-Olds, According to Child Development Specialists

What should you gift 5-year-olds for their birthday, according to experts? We found the best educational toys, games, books and more.
13d ago

Do Derma Rollers Work for Hair Growth? Dermatologists Weigh In — Plus Products to Shop

We found the best derma rollers for hair growth in 2026. Shop Dermatologist-approved and editor-tested microneedling tools from Amazon, Sephora and more.

The Only Gift Guide You Need for 11-Year-Olds (Yes, Even the Picky Ones)

Shop the best birthday gifts that tweens will love, including a pickleball set, Beats Roblox and more.
14d ago

These Are the Solutions Dermatologists and Experts Actually Recommend for Thinning Hair

Dermatologists and hair stylists share the best products for hair loss and thinning hair. Plus, they share how to prevent hair loss and its most common causes.
20d ago

Do Red Light Therapy Hats Help with Hair Growth? Trichologists Explain

Do hair growth hats work? Shop the best expert-approved and editor-tested hair growth hats and other hair growth products from HigherDose, The Ordinary and more.

Your Forever Friend Will Love These Special Gift Ideas

Shop the best accessories, jewelry and food to gift your best friend for their birthday and beyond.

Shop TODAY 2026 Sleep Awards: 10+ New Launch Products from Hatch, Soma, Coop and More

We found the best new launch sleep products as part of our Shop TODAY Sleep Awards. Shop award-winning pillows, sheets, robes and more from Hatch, Soma, Hommey and more.

These Editor and Expert-Approved Walmart Bags Start at Less Than $10

Ready for a spring handbag refresh? Shop these expert-recommended and editor-tested Walmart bags from brands like Michael Kors, Time and Tru, Coach and more.
22d ago

The Best Skin Care Products For Rosacea To Help Calm Redness, According To Dermatologists

Looking for the best products for rosacea? We tapped derms and researched top-rated cleansers, lotions and creams from Aveeno, Paula's Choice and more.